If you are an advertiser or at any moment you wish to join the advertising game with Google this might help you. In the PPC Google offers two options to you :
- Either show your ads in the search results. (Sponsored Links)
- OR showing ads on third party sites that is running google adsense .
Now the Big question arises which one is better PPC with Search or PPC with Content.
Let’s cover both the topics in brief and find out which one is better???
PPC with Content: This means your ads will be shown on millions of websites that are running adsense according to the zone you have decided. This is very tricky and could act very dangerous as there are so many click frauds reported on small websites.
As I said it is very tricky it is possible that one is reading a blog about demerits of Adsense and he finds an advertisement to buy adsense . Though he would definitely click but after reading a negative review he might not buy that.
And it is a certain fact that according to adsense policies they might ban your ad on their site. Nobody wants to run low-paying or uninteresting ads on their site .
The most important factor here comes is deciding the bids. With one word having a network of over 500 websites it will surely be a tedious and expensive task.
PPC with Search: Now PPC with search seems very limited and easy task. We believe we will just set the exact bid for the particular keyword and move on freely. No it is not that easy too. It is very tricky to decide the exact keyword with which your results will appear in the search. Also a very big negative here as well is Fraud Clicks , this could be done by your own competitor. Because if there are less competitors in the market you will be paying lesser for that keyword.
For eg: I want to sell mobile phones and if there are 100 people running in the same line definitely I will be paying very high bid rate as compared to with 10 competitors.So this is very tricky.
On search the leads are more qualified, more regulated, and less fraudulent.
But certainly I do accept that to be away from all kinds of fraudulent clicks and disruptions choose Adwords for Search and plan your expenditure accordingly.
